The new Mercedes-Benz film on social media channels

Concept and objective

"With stories like ‘Valet Guys’ or ‘Blowfish’, we explain new, pioneering vehicle technologies in an entertaining and creative way. We deliberately exaggerated the innovative highlights of our products and thus aim to inspire enthusiasm for the Mercedes-Benz brand in surprising and emotional ways", says Bettina Fetzer, Vice President Marketing at Mercedes-Benz AG.