Motivation and objective
Extent of the collaboration
"The partnership with Palace underlines the transformation of our Mercedes-AMG brand towards more lifestyle. We are opening up to new target groups and sending out strong signals with spectacular and surprising campaigns that further sharpen the brand orientation of Mercedes-AMG," says Philipp Schiemer, Chairman of the Board of Management of Mercedes-AMG GmbH.
"We love working with the best in their field, and AMG is just that. We are very proud to be participating in such a great motorsport event as the ADAC Total 24-hour race with a racing car that bears our rowdy livery,” Palace said.
The Palace X AMG Collection
The "Get Sehr Fast" campaign
Sales and distribution
Mercedes-AMG
Mercedes-AMG is the performance and sports car brand of Mercedes-Benz Cars based in Affalterbach, Germany. Driven by the fascination of motorsports, Hans Werner Aufrecht and Erhard Melcher founded the company in 1967. Since 2005 Mercedes-AMG GmbH has been a wholly-owned subsidiary of Daimler AG representing the sporting spearhead of the company with a wide range of models ranging from performance compact cars up to true sports cars like the AMG GT family. In contrast to large-scale production, Mercedes-AMG's engines are assembled in Affalterbach according to the "One Man, One Engine" principle. AMG was born on the racetrack, and to this day remains committed to "Driving Performance" in every detail, which is also expressed in every vehicle's perceptible, innovative excellence. AMG - these three letters stand for supreme automotive performance, exclusivity, emotion, efficiency and highly dynamic driving pleasure, and for exclusive encounters, contact points and collaborations for customers all around the globe. AMG continues to set benchmarks, and as a sub-brand of Mercedes-Benz, has the ambition to strengthen the product portfolio as a performance luxury brand. At present AMG is driving the transformation of the company forward and redefining the future of Driving Performance with electrified powertrains.
About Palace
Palace Skateboards the disruptive, witty and always surprising London based brand that authentically straddle the worlds of high fashion, streetwear and core skate.