“Act responsibly” is enshrined within Deutsche Telekom’s Group strategy, and it gets expressed every day through our actions.
“Act responsibly” is enshrined within Deutsche Telekom’s Group strategy, and it gets expressed every day through our actions. We use our #GreenMagenta and #GoodMagenta labels to highlight our initiatives that either a) help protect the climate and save resources or b) help tackle social challenges in the digital world.
We accomplished a great deal in 2021. First of all, we achieved our climate target of sourcing 100 percent of the electricity we use, throughout the Group, from renewable energies. Also, Group-wide we invested 18 billion euros in our network expansion, with the aim of promoting digital inclusion. And campaigns such as our “No hate speech” promoted – and helped to define – digital responsibility. Our aim with such efforts is clear: We want to be the leading European telecommunications provider in terms of sustainability, in the best sense of the word.
In our new 2021 Corporate Responsibility Report, we describe the many things we achieved in 2021, and we outline the goals we have set ourselves for the future. In our “#TAKEPART sustainably” (“Nachhaltig #DABEI”) section, readers will find current, lively presentations of our most important sustainability focuses. In a piece entitled “Green money”, for example, we look at the issue of sustainably-oriented business operations – at how socially responsible investments can help make our world more sustainable.
Honors: 9 Awards for our CR-reporting
Our CR-reporting concept has been well-received. All in all, Deutsche Telekom received a total of nine awards for the 2021 reporting, including first places in NetFederation’s CSR-Benchmark rankings and in the PR Report Awards (in the “Sustainability and CSR” category).
We support the United Nations’ 17 Sustainable Development Goals (SDGs), and many of our products, solutions, and measures are helping to achieve these goals.

