When Addverb was established, its founders had a mission: to improve the efficiency and accuracy of intralogistics operations, to deliver quick returns on investments for its customers, to reduce the time to market for its end products and uncover new business models focusing on more margins and profitability.
“In the Indian context, the biggest challenge that we faced was there is no support system. Siemens is an extended R&D arm for us,” says Sangeet Kumar, CEO and Co-founder of Addverb Technologies. “Their experience over the years across the world has helped us in designing and manufacturing which has led to reduced commissioning time, improved efficiency and seamless integration of all software and hardware”.
A team from Siemens Digital Industries stepped in with exactly the software and hardware Addverb required to become a Digital Enterprise.
A diverse team of experts in automation and software pre-empted Addverb’s need for automated warehouses and provided them with the Digital Enterprise portfolio through the entire value chain. Siemens’ automation equipment is used in Addverb’s products like pellets and carton shuttle, AGVs, sorting robots and AS/RS (Automated Storage / Retrieval System). The software portfolio enabled Addverb to develop a Digital Twin to design, simulate, integrate, and validate their entire portfolio.
Siemens solutions have enabled Addverb to seamlessly integrate the entire value chain from design to realization, while optimizing with a continuous flow of data.
These and further technologies from Siemens allow Addverb to maintain both product quality and customer satisfaction. For one, by shortening the time to market: with centralized control over data, products can be developed more quickly.
When it comes to new sites, Addverb has reduced commissioning times. “When a product is required in the market, we use Siemens platforms to build a virtual model to validate if the model is going to perform and behave in the expected manner,” says Satish Sharma, chief manager R&D, Virtual Commissioning & Mobile Robotics. “The digital model saves a lot of time and energy and also gives my team the confidence to go to the market and use the logics and controllers as we have seen virtually”.
An enabler here is the Digital Twin that allow issues to be worked out virtually in the planning phases.
The digital twin enables optimization in the virtual world before the findings are implemented in the real world, enabling a new world of intralogistics possibilities. Addverb was able to harness the data by gaining valuable insights to make fast and confident decisions to create best-in-class products through efficient production achieving:
With these technologies in place, Addverb is set to continue its growth trajectory. Currently, the company is expanding 15 percent year over year. A major milestone was the opening of a factory in Noida, in the country’s north, where AGVs, shuttles, and other components are being manufactured.
"We started with a hundred thousand US dollars and five people and we will be closing this year at 70 million US dollars. We want to be a billion-dollar company in the next five, six years and without the help of Siemens it isn’t possible,” claims Sangeet Kumar. What’s next for Addverb? The company’s managers want to expand to European markets. Of course, they want to grow at home too and continue to participate in India’s rapidly rising warehouse and logistics industry. By using Siemens technologies, the company will be at home wherever it does business.
June 2022
Addverb Technologies was founded in 2016 in Noida, India. The company provides intralogistics automation solutions based on industry 4.0 technologies. Addverb's services include automated guided vehicles, pallet shuttle, robotics and industrial IOT assistance. They integrate operational technology (OT) and information technology (IT) to design and implement warehousing solutions that improve the efficiency and accuracy of the intralogistics operation.
Addverb
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