- The younger generation is drinking less alcohol than their parents, a move that has affected taxes on drinks such as rice wine sake.
- The World Bank estimates that almost a third (29%) of Japan’s population is aged 65 and over, the highest proportion in the world.
- Concerns about the future of sake are not the only problem facing the Japanese economy – there are concerns about the supply of younger workers for certain types of work, as well as about caring for the elderly in the future.
Bulgaria: Japan urges Young People to Drink More
