- Every evening after work, she carries her kitchen trash down to the communal bins outside her apartment building.
- Across China, a growing number of young people are embracing environmental causes not out of obligation, but because they’ve found ways to make it fun, social and even rewarding.
- From using superapps to jointly planting trees with friends and from sharing recycling hauls on social media to teaming up for community collection drives, eco-friendly behaviors have morphed into a new kind of social currency that is lighthearted, shareable and unexpectedly addictive.
Gamifying garbage
