Stuttgart. Mercedes-Benz classic cars are also popular in social media. Over a million people follow the official channel of the Mercedes-Benz Museum on Instagram: @mercedesbenzmuseum. This is why the Mercedes-Benz Museum is now offering, in addition to the regular guided tours through the permanent exhibition, a virtual guided tour on Instagram.

On 21 and 28 October 2019, the museum will broadcast the first interactive live tour via Instagram story in two parts at www.instagram.com/mercedesbenzmuseum/. This allows people around the globe to experience the Mercedes-Benz Museum, provided they have an Instagram account and access to the internet.

Museum guide Pádraic Ó Leanacháin will take the Instagram community on a journey through the Mercedes-Benz Museum in English. Followers will have a number of ways of interacting, for example, they can decide how the tour is to proceed after each section and can then test their knowledge by taking part in a quiz. Additional historical photos and video clips will add more life to the tour. The content will remain visible in the Instagram story highlights.