Carmaker gets creative to support development in local communities

China Daily (Europe) | Oct 26, 2020 at 1:00 AM
  • BMW Brilliance Automotive launched the 2020 BMW China Culture Journey’s Intangible Cultural Heritage Exhibition on Friday in Shenyang, Northeast China’s Liaoning province, as part of the automaker’s efforts to contribute to local communities and cultural tourism industry development.
  • Running from Friday to Saturday at the Shenyang Palace Museum, the exhibition displayed 20 different types of local intangible cultural heritage products, to help promote the province’s intangible cultural heritage protection and the revitalization and development of its cultural tourism industry.
  • BMW China Culture Journey, a long-standing public welfare program initiated by the joint venture in 2007, demonstrates the automaker’s strong commitment to local communities and to supporting social and economic development with cultural tourism.