PwC: A return to pre-pandemic growth rates by 2022 is expected by 86% of family businesses

Business Review | Feb 18, 2021 at 3:41 PM
  • Family businesses are optimistic about their recovery over the next two years.
  • Looking to the future, 80% of family businesses plan to diversify or expand into new products or markets.
  • Top priorities for the next two years include expanding into new markets / customer segments (55%), improving digital capabilities (52%), launching new products / services (50%).