How the refined new Mazda 3 Turbo is pivotal to Mazda’s push to compete with the likes of Audi and Mercedes

Business Insider Australia | Feb 20, 2021 at 2:25 AM
  • Not since the hotted-up Mazdaspeed 3 – last on the market in 2013 – has there been a turbocharged Mazda 3.
  • Plus, had Mazda called the new, more subtle 3 Turbo a “Mazdaspeed 3,” it would have caught a lot of enthusiast grief – which, if you’ve spent any time at all on the internet or on forums, is some of the loudest grief there is.
  • It would be in Mazda’s best interest to try to appeal to a broader buying pool – but now one that appreciates premium features, wants power but with subtlety, and is willing to pay a bit more for it.