Agencies should search hard for answers to climate crisis

Independent.ie | Nov 10, 2019 at 7:00 AM
  • A few times a year, I meet up with an old college friend for a few drinks, some food and a chat about, well, life, the planet, the universe and, occasionally, the wacky world of marketing and advertising.
  • Voracious and conspicuous consumerism is the end result of marketing on full throttle and is largely behind the steep rise in carbon dioxide emissions over the past 30 years, she adds.
  • Modern marketing techniques, she points out, are one of the worst excesses of a broken system of capitalism that is now responsible for the mess in which the planet finds itself.