Increasing opportunities for sustainable behavior

ScienceDaily | Jan 27, 2020 at 7:09 AM
  • Decades of research in social and ecological psychology, cognitive science, ecology, and cultural evolution has shown that human behavior is influenced by our environments, habits, skills, and attitudes.
  • Using an agent-based model — a computational method for simulating interactions between individuals and environments — the study illustrates how personal aspects like attitudes and habits, social networks, and available infrastructure shape the way sustainable behaviors are collectively adopted.
  • This study illustrates that changes in the action opportunities of everyday environments can act as leverage points that are an important step in understanding how to instigate collective behavior change through urban policy and design.