Fashion brands at the test of setting sustainable standards

Euractiv | Oct 13, 2021 at 8:55 PM
  • Consumers’ craving for ever-increasing sustainable products is leaving its mark on the textile industry, creating a shift toward a ‘greener’ manufacturing process that requires new ways to assess its impact on the environment.
  • They want transparency over the whole supply chain.
  • For this reason, many of the firms surveyed for the EIU study have also called for more standardised data collection techniques, highlighting that if each company continues to adopt its own approach, the result will be not comparable, making it difficult to assess the industry progress as a whole.