How Germany is kicking its meat habit

Vox | Jul 22, 2022 at 1:00 PM
  • Oktoberfest — the annual two-week festival in Munich, Germany, that attracts some 6 million attendees a year — originally began in 1810 as the gaudy celebration of a royal marriage.
  • On the website of Germany’s Fridays for Future movement, the organization’s policy demands for the agriculture sector include a halving of meat consumption by 2035, a further decline of 60 pounds of meat based on 2021 rates.
  • In time, companies like Rügenwalder Mühle might figure out how to make plant-based chicken good enough to stop the dietary migration from red to white meat, and activists like Klosterhalfen might be able to persuade people to hold just as much empathy for chickens as they do for pigs and cows.