At the beginning of May, the first episode of a new video series from the Mercedes-Benz Museum went online on Instagram TV. “Exclusive insights: The cars of the Mercedes-Benz Museum” presents seven dream cars from the Museum’s permanent exhibition, focusing on details that normally remain hidden: http://mb4.me/exclusive-insights-igtv
The series can be seen on the Instagram channels @mercedesbenzmuseum and @mercedesbenz. This dynamic peek behind the scenes has already been very well received by followers: Only a few days after the series went online on Instagram TV, the video had already been viewed 220,000 times.
The series will now continue at a regular pace with exclusive insights and a new episode will be released every week. The series consists of video clips approximately six to nine minutes long in portrait format 9:16, which means they are ideally tailored to the screens of smartphones and tablets.
Museum guide as the host on Instagram
The automotive stars of this new digital offering are absolute dream cars from Mercedes-Benz, contained in the various Legend and Collection rooms of the Museum. The selection ranges from the impressive Mercedes-Benz 500 K Special Roadster from the 1930s to the 123 model series 300 TD lifestyle estate from the late 1970s, and a legendary racing car is included – as is an electric vehicle.
In all the episodes, Museum guide Pádraic Ó Leanacháin takes viewers on exploratory journeys behind doors, under bonnets and into the history of motorcar development. Pádraic Ó Leanacháin is well known to the followers of the Mercedes-Benz Museum on social media – more than one-and-a-half million of them on Instagram alone. The guide has already hosted the interactive tour of the Mercedes-Benz Museum via Instagram Story (http://mb4.me/MuseumTour).
These are the seven episodes of “Exclusive insights: The cars of the Mercedes-Benz Museum”:
The Mercedes-Benz Museum has more than 160 vehicles and a total of more than 1,500 exhibits on show in a space covering around 16,500 square metres. The permanent exhibition tells the history and stories of mobility on nine levels – from the invention of the motorcar in 1886 right through to the future. The duration of the special “40 Years of the G-Class” exhibition has been extended and will now remain open until September 2020.