[Podcast] Heightening the Customization Experience Through Co-Creation… [Podcast] Heightening the Customization Experience Through Co-Creation [Podcast] Heightening the Customization Experience Through Co-Creation… [Podcast] Heightening the Customization Experience Through Co-Creation

Samsung | Apr 8, 2022 at 3:00 PM

Having ushered in a new era of customizable home appliances and mobile phones with Samsung’s Bespoke products, Samsung Electronics America’s Vice President of Home Appliance Marketing Gary So is joined by Lowe’s Merchandising Vice President of Appliances Dean Schwartz to discuss the opportunities that customization creates to engage consumers and drive value through self-expression.