IBM Watson Advertising Announces New Research to Explore the Role of AI in Detecting and Mitigating Bias in Advertising IBM Watson Advertising Announces New Research to Explore the Role of AI in Detecting and Mitigating Bias in Advertising

IBM Newsroom | Jun 24, 2021 at 9:00 AM

IBM Watson Advertising (NYSE: IBM) today announced a research initiative that will apply open-source AI technology, developed by IBM, to better understand how prevalent unwanted bias is in advertising, while simultaneously laying the foundation for potential mitigation.