Brand Sacrifice: Recipe For Success In Millennial Market?

Business World | Oct 12, 2019 at 1:00 PM
  • As in the case of CSR, brand sacrifice needs a long term vision.
  • It is, however, important to differentiate the above from what some other companies have done: ITC moved its focus away from its tobacco business, McDonald’s shifted focus to healthier meals; Pepsi moved into health-related drinks and all of them committed to giving up lucrative revenue streams in anticipation of a shift in customer concern.
  • Brand sacrifice could help a brand find customer love and loyalty in this new world of aware and caring customers.