Understanding The Psychological Aspects Of Brand Building

Business World | Dec 8, 2019 at 2:38 PM
  • Imagine a bright blue tick mark on a whiteboard.
  • Understanding human psychology and how it affects consumer behaviour forms the foundation of building brand resonance so even as consumers shift between multiple platforms, the brands they love to stay with them.
  • Strong brand personas, when humanized, have the potential to form instant connect with the psychology of the consumer impacting purchase decisions.