Branding the Belt and Road: Beijing embarks on damage control in Central Asia

Eurasianet | Jan 16, 2020 at 12:00 AM
  • Last summer, Zijin Mining Group, a Chinese state-owned minerals giant, erected a billboard on the highway from Bishkek to Lake Issyk-Kul, one of the most heavily travelled roads in Kyrgyzstan.
  • In 2015, the State Information Center, a Chinese government think tank, began adding the BRI label to particular projects.
  • Shortly after President Xi announced the BRI, Dolon TV began partnering with China Central Television’s (CCTV) Silk Road TV Alliance to broadcast light documentary fare on the history of trade in the region.