Has ASOS found the solution to the high street’s notorious sizing problem?

The Telegraph | Jan 16, 2020 at 1:19 PM
  • A couple of years ago, I wrote a piece for The Telegraph complaining about the absolute lack of sizing standards across the British high street.
  • ‘Simply by clicking the See My Fit button on one of the 800 dresses involved in the trial on desktop and mobile web, ASOS customers will be able to choose to view that dress on a range of 16 models in sizes 4 to 18’.
  • Also, if reducing waste is truly the goal with this tool, reducing the size of the product ranges might have been a more obvious starting place.