As coronavirus tests ‘resilient’ exhibition industry, will the show go on?

Business Standard | Feb 15, 2020 at 12:00 AM
  • When Victoria Beckham sends her models down the London catwalk on Sunday, many of her most important clients will not be sitting in the front row but following from afar as the coronavirus outbreak hobbles international events.
  • In Barcelona, the world’s biggest telecoms conference, Mobile World Congress (MWC), was called off this week.
  • Worth an estimated $325 billion in business sales a year, the global events and exhibitions industry has adapted as the economy evolves.