Consumers turning to online platforms for furnishing needs

China Daily (Europe) | Mar 27, 2020 at 12:00 AM
  • The extended shutdown caused by the novel coronavirus epidemic encouraged Chinese consumers to rethink their home environment, boosting online home furniture and furnishing shopping.
  • The survey by Yicai News, Alibaba and Ikea China found about 40 percent of consumers in China listed their living room and bedroom as a priority for home renovation projects, followed by the kitchen, study room and bathroom.
  • Ikea, which set up its own website and developed a mobile app, opened its online flagship store on Tmall this month.