Digital marketing set to shoot up

The Hindu Business Line | Mar 27, 2020 at 4:41 AM
  • As the Covid-19 outbreak continues, marketers are delaying ad campaigns, reviewing budgets and pausing product launches.
  • Many are also finding the sweet spot between silence and storytelling.
  • Figures published by data intelligence company PredictHQ indicate that in February alone, concerns about Covid-19 led to a 500 per cent surge in cancellations and postponements of significant marketing events across the globe.