Ramayan: Prasar Bharati CEO says people mocked plan for rerun, asked ‘Who will watch it’

Hindustan Times | May 23, 2020 at 5:29 AM
  • Prasar Bharati CEO Shashi Shekhar Vempati, credited with presiding over the most-watched TV show in history “the Ramayan re-run on Doordarshan which has racked up more than 250 million unique views” recalls his WhatsApp groups ringing with laughter when news of nostalgia programming hit the headlines soon after Prime Minister Narendra Modi ordered the first lockdown in late March.
  • Vempati points “history buffs” to Doordarshan’s YouTube channel.
  • Vempati is pushing hard for organisational collaboration with academia and startups to create what he calls an “enabling” environment to transform India’s public broadcaster for the digital age.