Celebrity Backers Are Making Nonalcoholic Beer a Hot Investment

Bloomberg Quint | Jan 13, 2021 at 12:30 PM
  • In 2020 the wave of celebrity-backed booze showed no sign of cresting, from Peyton Manning’s Tennessee whiskey to Bruno Mars’s tropical rum.
  • Athletic’s sales grew about 500% in 2020 compared with the previous year, from $2.5 million to about $15 million in revenue.
  • Athletic Brewing has a rotating list of over 30 brews, along with three year-round offerings—including the 70-calorie Run Wild IPA and the gluten-free Upside Dawn Golden Ale.