Less than half of family businesses expect Covid-19 to hit sales

Irish Times | Feb 23, 2021 at 5:49 AM
  • In a year where business has had to transform the way it meets the needs of society and the environment, global family-owned businesses risk falling behind, according to PwC’s 2020 NextGen survey of 2,801 family business owners, including Ireland.
  • Only 37 per cent have a defined strategy in place.
  • Some 46 per cent expect sales to fall despite the pandemic and businesses felt optimistic about their ability to withstand and continue to grow in 2021 (64 per cent) and 2022 (86 per cent).