American Express is quietly targeting select cardholders with home-loan offers from mortgage rivals Quicken and Better.com

Business Insider | Nov 1, 2019 at 12:00 AM
  • American Express has partnered with rival digital lenders to test out how its cardholders respond to mortgage offers.
  • The credit-card giant is working with Quicken Loans and Better.com to target select card customers with offers to refinance or take out a home loan — the first time the company has launched an effort in the US around consumer home lending in recent memory.
  • Both Quicken and Better are providing dedicated staff to help Amex customers interested in pursuing the mortgage offer.