Purpose, not profit, could help businesses grow a bigger pie for all of us

City A.M. | Mar 27, 2020 at 12:05 AM
  • It might seem too good to be true that serving society might ultimately boost profits.
  • The studies find that such companies typically outperform – and it is purpose that leads to profit, rather than profit allowing a company to pursue purpose.
  • By having its main objective as creating social value, a company isn’t sacrificing investors’ slice, but grows the pie, ultimately benefiting shareholders.