Caveat: When large corporates repay State wage subsidies it’s often a smart PR move

Irish Times | Apr 30, 2021 at 7:45 AM
  • It is part of the job of a competent public relations professional to throw the best possible light on any messages conveyed by the client, if the PR person works for an agency, or their employer, if the PR works in-house.
  • The reality is that if the company hadn’t handed back the cash, Dixon Carphone would have been wide open to an onslaught of public criticism for accepting public subsidies designed to save jobs that its parent then decided to axe anyway for business reasons.


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