The Chinese Sneakerheads Trading Shoes Like Stocks

Caixin Global | Oct 12, 2019 at 10:00 AM
  • — In late August, Beijing resident Zhang Dongqi received the exciting news: His new sneakers were ready for him to pick up — in Shanghai.
  • Jay, a Shanghai-based digital marketer and part-time sneaker trader who also requested anonymity due to privacy concerns, is also worried about recent changes in the secondary market.
  • Zhang Yi, the iiMedia analyst, tells Sixth Tone that the market is becoming polarized as increasing numbers of young people and professional speculators jump on the sneaker bandwagon.