Facebook now lets anyone make an Instagram face filter

The Verge | Aug 13, 2019 at 4:00 PM
  • Facebook’s tool for building augmented reality effects, Spark AR, now allows anyone to make custom face filters and other effects for Instagram Stories.
  • Instagram introduced AR filters in May 2018, but the filters only exploded in popularity after more creators joined the closed beta last October.
  • The surreal designer filters have helped boost AR creators’ followings, as effects can only be added to a user’s in-app camera once they follow the creator’s account.