IBM-Unilever blockchain pilot cuts wasteful ad spend

Venture Beat | Aug 15, 2019 at 6:10 PM
  • A year-long pilot that uses blockchain to improve online advertising efficiency has yielded promising initial results.
  • In an effort to turn the tide, Unilever has become the anchor brand in the IBM blockchain pilot consortium, which includes Kellogg, Pfizer, Kimberly-Clark, AT&T, and IBM’s own Watson.
  • The global online advertising market is worth $333 billion this year.