Stores are starting to feel a lot more like the internet

CNN | Aug 15, 2019 at 3:13 PM
  • New York (CNN Business)Traditional retailers have a problem: Heading to the store isn’t as convenient as buying on a phone or computer.
  • Nike, Macy’s, Sephora, American Eagle and others are adding augmented reality, interactive touch screens and other technology to their sales floors.
  • American Eagle (AEO) is testing interactive fitting rooms, where shoppers can request different sizes and styles, receive recommendations and view running purchase totals on a tablet in the room.