Nike acquires TraceMe, a Seattle startup founded by Russell Wilson and backed by Jeff Bezos

GeekWire | Oct 12, 2019 at 4:22 AM
  • Update: Nike confirmed the deal in a statement sent to GeekWire: “NIKE, Inc. has acquired TraceMe to supplement the company’s content strategy on Nike-owned platforms”.
  • There are several similar venture-backed sports media startups ranging from The Players’ Tribune, founded by MLB legend Derek Jeter, to Uninterrupted, founded by NBA superstar LeBron James.
  • Nike is focused on building out its NikePlus membership program that helps build 1-to-1 digital relationships with customers, and is rolling out a new subscription program for kids.