Adjust rejected 200 million fraudulent app installs in 2019

Venture Beat | Dec 4, 2019 at 2:00 PM
  • The scale of fraud is hard to measure, but with global consumer spending on mobile ads hitting $190 billion in 2019 (according to mobile insights and analytics firm App Annie), the temptation to defraud advertisers is huge.
  • Adjust started its anti-fraud business in 2016 after it detected huge increases in ad fraud on mobile.
  • In January, Adjust acquired award-winning cybersecurity startup Unbotify.