Instagram ask for users’ birthdays for ‘youth safety,’ alcohol ad dollars

Fox Business | Dec 4, 2019 at 4:08 PM
  • Facebook Inc’s Instagram said it will require birthdates from all new users starting on Wednesday, expanding the audience for ads for alcohol and other age-restricted products while offering new safety measures for younger users.
  • Scrutiny of Instagram increased as it overtook Facebook’s main app in popularity among teens and young adults and became a leading contributor to Facebook’s revenue growth.
  • Users who had merged their Instagram profile and Facebook account, which requires a birthdate to create, turned over the data.