Spatial computing comes to the enterprise (and other predictions for AR in 2020)

ZDNet | Dec 13, 2019 at 12:00 PM
  • Augmented reality doesn’t get the love that virtual reality does.
  • Companies like Nestle, McDonalds and Danone all demonstrated how big businesses can approach the opportunity for AR on a global scale, further legitimizing the technology and creating a ripple effect that hopefully other brands are paying attention to.
  • Between the new iPhone 11 and Pixel 4’s increasingly advanced camera functionality, the opportunity for more advanced AR campaigns is ripe.