6Sense raises $40 million to automate B2B sales processes with AI

Venture Beat | Jan 15, 2020 at 10:00 PM
  • Business-to-business buyers are typically 57% of the way to a buying decision before they engage with sales and marketing departments.
  • 6Sense’s eponymous product captures intent signals from known and anonymous sources, creating segments by account, behavioral intent, or a combination of factors to identify contacts and build out targeted customer buying centers.
  • Other startups operating in the segment include Demandbase.