Nissan taps Oracle to deliver unique customer experience

Tahawul Tech | Jan 16, 2020 at 8:26 AM
  • The initiative will provide a complete customer intelligence platform that will help Nissan deliver actionable customer intelligence in real time, at scale, to provide ‘best in class’ personalised solutions.
  • Oracle CX will provide Nissan with a complete customer intelligence platform for managing all of its customer data.
  • Under this initiative, Nissan will implement Oracle Data Management Platform (DMP) and Oracle Infinity across the AMI region to provide personalised and contextual experiences across all customer interactions, from website visits and online ads to customer service calls and in-store transactions.