Xiaomi Pushes Envelope With Pricey New Smartphone Series

Caixin Global | Feb 14, 2020 at 8:04 PM
  • Xiaomi Inc. is pushing the envelope with the launch of a new series of smartphones with some of its highest prices ever, aiming to move further into the higher-margin premium market dominated by Apple and Samsung.
  • Touted by the company as its “official foray” into the premium smartphone market, Mi 10 series phones will start at 3,999 yuan ($573), and sell for as much as 5,999 yuan.
  • The Mi 1o phones, now only available in China, will help Xiaomi to target a home market currently dominated by Apple Inc. and hometown rival Huawei Technologies Co. Ltd.