Glassbox raises $40 million to track customer journeys with AI

Venture Beat | Apr 7, 2020 at 6:00 PM
  • Glassbox, which designs automated solutions to optimize web and mobile apps, today announced that it raised a $40 million funding round.
  • Drawing on both client-side and server-side data, it generates visualizations of user journeys through websites and apps, automatically highlighting dimensions like audiences, acquisition, traffic type, referrals, attribution, engagement, errors, visitor struggles, conversion rates, and more.
  • Brighton Park Capital led this latest investment, with participation from existing investors Updata Partners, Ibex Investors, Gefen Capital, and CEIIF.