NFTs create new digital business opportunities, but beware the potential pitfalls

Venture Beat | Jun 10, 2021 at 7:15 PM
  • This post was written by Christophe Uzureau, research vice-president at Gartner.
  • The ability to make all assets interchangeable, whether physical or digital, and to enable new forms of assets to be valued — such as social media reputation or social behaviors — accelerates digital business.
  • Any of the many industries involved with the creation of data assets should consider the opportunity provided by NFT protocols to monetize that data by creating new markets.