Measuring creativity, one word at a time: People who are more creative can think of ideas with greater ‘distances’ between them

ScienceDaily | Jul 27, 2021 at 6:32 PM
  • The study, published in the Proceedings of the National Academy of Sciences, uses the Divergent Association Task (DAT), a 4-minute, 10-word test to measure one aspect of creative potential.
  • The more related the words were (e.g., “cat” and “dog”) the shorter the semantic difference would be.
  • This was applied to a subsequent study with 8,500 participants from 98 countries, where the semantic distances varied only slightly by demographic variables suggesting that the measure can be used across diverse populations.